One order, three floors
Where the money in one average order goes. Hover a bar.
Order valueCostsFloor 1Floor 2Floor 3
Pool vs fixed costs
Floor 3 × orders, against what the business costs to run.
ROAS vs break even
Break even ROAS = 1 ÷ floor 2 margin.
What to look at first
Worked out from your numbers, in order.
How every number is calculated
Which products pay the bills
Ranked by what each adds to the floor 3 pool every month. Ads per order = spend on that product's campaigns ÷ that product's orders.
Floor 3 a month, by product
Hover a bar. Orange = flagged.
Pays its wayBestseller trap or thin (<10%)Loses money
Floor 3 over time
Save each month end from Your store. Saved in this browser only. Six example months loaded.
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